“At, you can do amazing things with just one casino chip,” goes the booming American voiceover.
The television is set to Three – it’s James Cameron’s Avatar, say – when an ad appears. And according to the Department of Internal Affairs, it’s all totally legal. Headquartered in a tax haven, JackpotCity is getting around legal restrictions to advertise on television with what critics call a ‘Trojan horse’ – then using aggressive sales tactics to keep vulnerable gamblers hooked.
